DUD: 

to the right there's a newspaper with the headline, 'Woman marries man she accuses of assault' which is a very interesting title. 
 The picture underneath the article is of the Royal Couple Will and Kate, making it look like they are the married couple the article above is talking about... which makes that headline very ineffective.

I think the creator of this ad chose to make a 'keyboard' made out of M&M's shows that you CAN personalize the tasty candy however you would like them with whatever you want them to say. 

This ad is to show that Heinz Ketchup company makes their ketchup with fresh tomatoes.

 

 

 

Plain, simple, yet enjoyable. This ad is successful and the image in the ad works because it makes coffee drinkers crave coffee.